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Role: Creative&Art Director, SMM-strategist
Client: Badoo
Year: 2020
Role: Creative&Art Director, SMM-strategist
Client: Badoo
Year: 2020
RESULTS
AB
Objective
Tell the audience of the fastest growing social network in the world about the main brand value — in any relationship, the most important thing is to always be yourself
Tell the audience of the fastest growing social network in the world about the main brand value — in any relationship, the most important thing is to always be yourself
BADOO TIKTOK
Badoo cartoons, thanks to which users learned why it is so difficult to be a praying mantis and what kind of relationship Olivier and Basin can have.
AB
With the help of anthropomorphic characters, we told the stories of those who for some reason thought that they would never be able to find their soulmate — of course, they were wrong. The cactus found its pincushion, the fries found its milkshake, the tongue found its frosty slide, and the Mariana Trench found its submarine.
What did we want to say? Never be afraid to be honest with yourself because "If you don't love yourself, how in the hell are you gonna love somebody else?"
What did we want to say? Never be afraid to be honest with yourself because "If you don't love yourself, how in the hell are you gonna love somebody else?"
KPIs
Showings
FACT
3 700 000
Clicks
12 000
Installations
2 100
Showings
5 258 266
Clicks
15 353
Installations
4 133
