__________________________________________
Role: Co-writer, SMM-strategist
Clients: VK x Durex
Year: 2017
Role: Co-writer, SMM-strategist
Clients: VK x Durex
Year: 2017
RESULTS
On average, 4 million people watched each episode
VK x DUREX
Jokes and laughs by the main comedians of the country in the entourage of the Split movie
Objective
Since most of the video content, of course, is hosted on YouTube, VK began to lose its audience. Our task was to create unique video content and return VK to its former popularity.
Objective
Since most of the video content, of course, is hosted on YouTube, VK began to lose its audience. Our task was to create unique video content and return VK to its former popularity.
Increase in average organic DAU by 2.28% from May to June
Average daily organic registrations is 4.5% higher than for May
An uplift in Russia for % of users adding interests since campaign launch (+18% relative uplift for females, +12% for males) Also an uplift in chats initiated for male users (+5% relative uplift).
60k gifts were given away for campaign participants
331k clicks to landing (from internal and external promo)
197k unique visitors of first screen from landing (*for visiting landing participant must have Badoo account)
31k users clicked button SHARE RESULT at the end screen (here campaign participants could share their results and personal artworks in their social media)
+4k new organic followers in @badoo_ru
Average daily organic registrations is 4.5% higher than for May
An uplift in Russia for % of users adding interests since campaign launch (+18% relative uplift for females, +12% for males) Also an uplift in chats initiated for male users (+5% relative uplift).
60k gifts were given away for campaign participants
331k clicks to landing (from internal and external promo)
197k unique visitors of first screen from landing (*for visiting landing participant must have Badoo account)
31k users clicked button SHARE RESULT at the end screen (here campaign participants could share their results and personal artworks in their social media)
+4k new organic followers in @badoo_ru
All I can say is that this was the first comedy show of its kind, made specifically for the most popular social network in Russia. Each series has become a kind of confrontation between the old and the new school of comedians — Mikhail Shats kidnapped Danya Poperechny and all to regain his former popularity.
