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Role: Creative&Art Director, SMM-strategist
Client: Badoo
Year: 2020
Role: Creative&Art Director, SMM-strategist
Client: Badoo
Year: 2020
RESULTS
91600000 impressions w/ 0 media promo-budget
487000 users w/ 40% return rate
487000 users w/ 40% return rate
So its own portal about sex, helping to overcome internal barriers and talk about intimate health, was created. For the project, a whole library dedicated to modern sex was collected and prepared by a team of sex coaches, psychologists, sexologists, editors of the Theory and Practice online media, and real guys and girls. Badoo Hotline has become an example of how you can tell about the important things, resorting to the use of interactive formats and audio content.
HOTLINE BADOO
An interactive educational portal where invited experts debunk stereotypes related to sex
Objective
Highlight the launch of a new in-app #interests feature
Insight
Almost every conversation about sex usually turns into awkward jokes and stereotypes — very few people are ready to talk openly about their preferences, fears, and sex education.
Objective
Highlight the launch of a new in-app #interests feature
Insight
Almost every conversation about sex usually turns into awkward jokes and stereotypes — very few people are ready to talk openly about their preferences, fears, and sex education.
