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Role: Creative consultant
Client: Moscvarium
Year: 2017
Role: Creative consultant
Client: Moscvarium
Year: 2017
So that visitors do not forget about the experience they have experienced, the design of souvenirs dedicated to the exhibition was developed.
Objective
Create an additional source of monetization for a new Moscvarium project, create a buzz, and consolidate the image of a leading scientific and entertainment ocean center.
That is how the multimedia exhibition "Jaws: 400 million years underwater" was born. This project aimed to rid the viewer of stereotypes and fears associated with sharks.
Create an additional source of monetization for a new Moscvarium project, create a buzz, and consolidate the image of a leading scientific and entertainment ocean center.
That is how the multimedia exhibition "Jaws: 400 million years underwater" was born. This project aimed to rid the viewer of stereotypes and fears associated with sharks.
MOSCVARIUM
JAWS
JAWS
The age of the oldest exhibit presented at the exhibition is 350 million years, and the weight of the heaviest is 15 kg. Visitors could learn what the skeleton of a xenacanthus shark that lived 295 million years looked like and see such fossil rarities as the skeletons of incredibly large acanthous, the spines of hybodont sharks, and the vertebrae of the lamnoid shark cretoxyrhyna.
Almost half of the space was given over to multimedia projections — the effect of complete immersion was achieved in every sense of the word, as visitors could find themselves in the natural habitat of the main characters of the exhibition.
A VR game was developed to allow visitors to feel like a real shark living its traditional underwater life.
One of the main exhibits was the giant jaw of a megalodon.
