__________________________________________
Role: Creative consultant
Client: MTS
Year: 2018
Role: Creative consultant
Client: MTS
Year: 2018
MTS HEADS
A two-story art object that changed the approach to brand integration at festivals
Objective
Create an interactive brand zone for the Park Live and Rhymes Show festivals and introduce brand new MTS Music app.
Objective
Create an interactive brand zone for the Park Live and Rhymes Show festivals and introduce brand new MTS Music app.
Increase in average organic DAU by 2.28% from May to June
Average daily organic registrations is 4.5% higher than for May
An uplift in Russia for % of users adding interests since campaign launch (+18% relative uplift for females, +12% for males) Also an uplift in chats initiated for male users (+5% relative uplift).
60k gifts were given away for campaign participants
331k clicks to landing (from internal and external promo)
197k unique visitors of first screen from landing (*for visiting landing participant must have Badoo account)
31k users clicked button SHARE RESULT at the end screen (here campaign participants could share their results and personal artworks in their social media)
+4k new organic followers in @badoo_ru
Average daily organic registrations is 4.5% higher than for May
An uplift in Russia for % of users adding interests since campaign launch (+18% relative uplift for females, +12% for males) Also an uplift in chats initiated for male users (+5% relative uplift).
60k gifts were given away for campaign participants
331k clicks to landing (from internal and external promo)
197k unique visitors of first screen from landing (*for visiting landing participant must have Badoo account)
31k users clicked button SHARE RESULT at the end screen (here campaign participants could share their results and personal artworks in their social media)
+4k new organic followers in @badoo_ru
Equal in their functionality and design, each of them had its own exterior features - for the Rhymes Show rap festival it had recognizable features of a Western rapper, while for Park Live it already looked like any of us — any person who can't leave the house without headphones. In each "head" there was a recording studio, where guests could record their own exclusive track, and a light room, which became a popular photo zone. The second floor of the "heads" has become a viewpoint with a pop-up DJing school.
