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Role: Creative&Art Director
Client: Samsung
Year: 2021
Role: Creative&Art Director
Client: Samsung
Year: 2021
RESULTS
In 2021 as a part of the global campaign of S21 promotion with me as a Creative&Art Director a massive B2B digital campaign was launched.
Objective
To present the new smartphone Galaxy S21 to major sellers and promote the market launch.
During the one-month campaign, the scope of digital activities was held in the hub of the campaign, including the world Unpack video translation, social media contests, mailouts, an interactive quiz with personal scores, and the final online event with a real-time awards ceremony for winners.
Objective
To present the new smartphone Galaxy S21 to major sellers and promote the market launch.
During the one-month campaign, the scope of digital activities was held in the hub of the campaign, including the world Unpack video translation, social media contests, mailouts, an interactive quiz with personal scores, and the final online event with a real-time awards ceremony for winners.
SAMSUNG
GALAXY S21
GALAXY S21
More than 10K people registered on the digital hub all over Russia. Every 4th user who received info about the campaign took part in its activities. Over 600 participants with the highest scores became digital ambassadors of new the new Galaxy S21.
