__________________________________________
Role: Creative lead
Client: VK Mobile
Year: 2017
Role: Creative lead
Client: VK Mobile
Year: 2017
RESULTS
Ormetazh became the most popular zone of VK Fest
Launch of cellular from the country's largest social network
at the festival of the same name.
Objective
To build the most engaging zone of the festival, to which queues would line
up and content would fast.
In that year, memes were more popular than ever — they were born every day
and became part of folklore. It was them that the brand zone was dedicated
to – after all, with VK Mobile it was faster and more profitable to send pictures
to each other than with competitors.
So what had been done:
1. A pop-up museum of memes Ormetage was built (the name is inspired by
the Hermitage - the festival was held in St. Petersburg)
2. One clip was shot - the heroes became the hosts of the live broadcast from
the second floor of the museum
3. Watched hours of videos with cute animals for VK outdoor cinema
4. Built the longest queue at the festival
at the festival of the same name.
Objective
To build the most engaging zone of the festival, to which queues would line
up and content would fast.
In that year, memes were more popular than ever — they were born every day
and became part of folklore. It was them that the brand zone was dedicated
to – after all, with VK Mobile it was faster and more profitable to send pictures
to each other than with competitors.
So what had been done:
1. A pop-up museum of memes Ormetage was built (the name is inspired by
the Hermitage - the festival was held in St. Petersburg)
2. One clip was shot - the heroes became the hosts of the live broadcast from
the second floor of the museum
3. Watched hours of videos with cute animals for VK outdoor cinema
4. Built the longest queue at the festival
VK MOBILE
ORMETAZH
ORMETAZH
20k visitors
visited VK Mobile brand zone
of live stream from VK Mobile studio views
2+ mln
of the teaser
video views
video views
10+ mln
